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How large is the US handheld fan market, and which ASINs lead sales?

DatraceMCP

Provides real Amazon market data via MCP for AI analysis.

Claude

US · Handheld Electric FansAugust 2026

The market grew year over year, while August units fell 26.5% from July. Assess seasonality alongside leading competitors before entering.

Est. category units: 996,641 · +32.0% YoY
Est. revenue: 16,284,071.32 USD · +37.9% YoY

Primary ASIN · Units

What this means

The top three ASINs account for about 17.8% of August units. Compare price bands, new products and seasonality before entering.

How has traffic changed for JISULIFE B07QK9C9KT?

DatraceMCP

Provides real Amazon market data via MCP for AI analysis.

ChatGPT

US · Handheld fans2026-07 → 2026-08

Organic traffic fell while ad traffic rose. Next, examine ranking changes for organic keywords.

JISULIFE · B07QK9C9KT ↗

Organic traffic score: 212,109 (-35.3%)
Ad traffic score: 91,521 (+7.8%)

What this means

Ad growth did not offset the organic decline. Check the same keywords and organic rankings across both months. Scores are not visitor counts.

Which handheld fan keywords are worth researching?

DatraceMCP

Provides real Amazon market data via MCP for AI analysis.

Claude

US · Handheld fans2026-09-13 – 2026-09-19

portable fan has higher demand and CPC; handheld fan offers a more focused research starting point.

portable fan
Weekly searches: 135,443 · CPC · USD: 1.44
handheld fan
Weekly searches: 39,234 · CPC · USD: 1.05
mini fan
Weekly searches: 32,157 · CPC · USD: 1.08

What this means

Portable fan has about 3.5× the search volume of handheld fan, with a higher CPC. Compare conversion shares before choosing targets.

How do JISULIFE and PlayHot handheld fans compare in traffic mix?

DatraceMCP

Provides real Amazon market data via MCP for AI analysis.

ChatGPT

US · Handheld fans2026-07 → 2026-08

Organic traffic fell for both ASINs, while ad trends diverged. Compare exposure before investigating keyword and advertising differences.

JISULIFE · B07QK9C9KT
- Organic traffic score: 212,109 (-35.3%)
- Ad traffic score: 91,521 (+7.8%)
PlayHot · B0D97YVVQ2
- Organic traffic score: 196,238 (-21.4%)
- Ad traffic score: 18,517 (-61.9%)

What this means

JISULIFE and PlayHot show opposite advertising trends. Compare shared keywords and ad exposure to investigate; these two ASINs do not represent the whole market.

Explore the dataCategory Insight

10
Amazon marketplaces: 44
MCP tools: 20,000
Credits every month: $0
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Connect via MCP to give your AI access to Datrace’s Amazon market data.

ChatGPT
Codex
Claude
Claude Desktop
Claude Code
Cursor
VS Code
Zed
Gemini CLI
Warp
Grok

Data connected for AI

Amazon data at scale. Ready for your AI.

Connect category, ASIN, and keyword data to your AI assistant through Datrace MCP. Start with a question. Find answers in real market data.

100M+
ASINs: 1M+
Keywords: Hundreds of thousands
Categories

Available data

From market opportunity to ASIN performance.

16 tools

Category insight

Understand category demand, keyword concentration, product distribution, and competitive movement.

Parameter	Type	Required	Description
`reportPeriod`	`string`	Yes	Required reporting period: YYYY-MM for a complete calendar month, YYYY for a complete calendar year, or last30days / last12months. Uses the marketplace time zone. Daily dates, date ranges and cycleFilter are not accepted. A calendar year always runs January 1 to December 31; the current year is not automatically truncated.
`categoryId`	`string`	Yes	Category ID confirmed by the user.
`country`	`string`	Yes	Amazon marketplace explicitly selected by the user, such as US, UK or DE. Do not assume a marketplace.
`filters`	`object`	No	Brand or relevance filters.
`filters.brands`	`string[]`	No	List of brands to query.
`orders`	`object[]`	No	Sort fields and directions.
`orders[].direction`	`"asc" \| "desc"`	Yes	Ascending or descending order.
`orders[].field`	`"sales" \| "revenue" \| "price" \| "ratings" \| "stars" \| "salesMom" \| "salesYoy" \| "trafficScore" \| "organicTrafficScoreRatio" \| "height" \| "length" \| "width" \| "weight"`	Yes	Sort field.
`page`	`integer`	No	Page number; default: 1.
`pageSize`	`integer`	No	Page size; default: 20.
`query`	`string`	No	Search term for the list; omitted means no text filter.
`rangeFilters`	`object`	No	Ranges on the same field are combined with OR; different fields use AND. Each range requires at least one bound and min ≤ max. Omitted bounds are unlimited. Put both bounds of one range in the same item, for example [{"min":10,"max":20}]. Separate items form a union. See each field for boundary inclusion. Listing age uses streetDays; no legacy streetSince default filter applies.
`rangeFilters.height`	`object[]`	No	Half-open range [min,max): includes min, excludes max.
`rangeFilters.height[].max`	`integer`	No	Upper bound.
`rangeFilters.height[].min`	`integer`	No	Lower bound.
`rangeFilters.length`	`object[]`	No	Half-open range [min,max): includes min, excludes max.
`rangeFilters.length[].max`	`integer`	No	Upper bound.
`rangeFilters.length[].min`	`integer`	No	Lower bound.
`rangeFilters.organicTrafficScoreRatio`	`object[]`	No	Half-open range [min,max): includes min, excludes max.
`rangeFilters.organicTrafficScoreRatio[].max`	`string`	No	Finite decimal number string, such as 12.50; min or max may be supplied alone.
`rangeFilters.organicTrafficScoreRatio[].min`	`string`	No	Finite decimal number string, such as 12.50; min or max may be supplied alone.
`rangeFilters.price`	`object[]`	No	Half-open range [min,max): includes min, excludes max.
`rangeFilters.price[].max`	`string`	No	Finite decimal number string, such as 12.50; min or max may be supplied alone.
`rangeFilters.price[].min`	`string`	No	Finite decimal number string, such as 12.50; min or max may be supplied alone.
`rangeFilters.ratings`	`object[]`	No	Half-open range [min,max): includes min, excludes max.
`rangeFilters.ratings[].max`	`integer`	No	Upper bound.
`rangeFilters.ratings[].min`	`integer`	No	Lower bound.
`rangeFilters.revenue`	`object[]`	No	Half-open range [min,max): includes min, excludes max.
`rangeFilters.revenue[].max`	`string`	No	Finite decimal number string, such as 12.50; min or max may be supplied alone.
`rangeFilters.revenue[].min`	`string`	No	Finite decimal number string, such as 12.50; min or max may be supplied alone.
`rangeFilters.sales`	`object[]`	No	Half-open range [min,max): includes min, excludes max.
`rangeFilters.sales[].max`	`integer`	No	Upper bound.
`rangeFilters.sales[].min`	`integer`	No	Lower bound.
`rangeFilters.salesMom`	`object[]`	No	Half-open range [min,max): includes min, excludes max.
`rangeFilters.salesMom[].max`	`string`	No	Finite decimal number string, such as 12.50; min or max may be supplied alone.
`rangeFilters.salesMom[].min`	`string`	No	Finite decimal number string, such as 12.50; min or max may be supplied alone.
`rangeFilters.salesYoy`	`object[]`	No	Half-open range [min,max): includes min, excludes max.
`rangeFilters.salesYoy[].max`	`string`	No	Finite decimal number string, such as 12.50; min or max may be supplied alone.
`rangeFilters.salesYoy[].min`	`string`	No	Finite decimal number string, such as 12.50; min or max may be supplied alone.
`rangeFilters.stars`	`object[]`	No	Half-open range [min,max): includes min, excludes max.
`rangeFilters.stars[].max`	`string`	No	Finite decimal number string, such as 12.50; min or max may be supplied alone.
`rangeFilters.stars[].min`	`string`	No	Finite decimal number string, such as 12.50; min or max may be supplied alone.
`rangeFilters.streetDays`	`object[]`	No	Half-open range [min,max): includes min, excludes max.
`rangeFilters.streetDays[].max`	`integer`	No	Upper bound.
`rangeFilters.streetDays[].min`	`integer`	No	Lower bound.
`rangeFilters.trafficScore`	`object[]`	No	Half-open range [min,max): includes min, excludes max.
`rangeFilters.trafficScore[].max`	`integer`	No	Upper bound.
`rangeFilters.trafficScore[].min`	`integer`	No	Lower bound.
`rangeFilters.weight`	`object[]`	No	Half-open range [min,max): includes min, excludes max.
`rangeFilters.weight[].max`	`integer`	No	Upper bound.
`rangeFilters.weight[].min`	`integer`	No	Lower bound.
`rangeFilters.width`	`object[]`	No	Half-open range [min,max): includes min, excludes max.
`rangeFilters.width[].max`	`integer`	No	Upper bound.
`rangeFilters.width[].min`	`integer`	No	Lower bound.
`resourceId`	`string`	Yes	Available resource ID returned by the generation tool; reuse within the same task.

Parameter	Type	Required	Description
`categoryId`	`string`	Yes	Category ID confirmed by the user.
`country`	`string`	Yes	Amazon marketplace explicitly selected by the user, such as US, UK or DE. Do not assume a marketplace.
`resourceId`	`string`	Yes	Available resource ID returned by the generation tool; reuse within the same task.

Parameter	Type	Required	Description
`categoryId`	`string`	Yes	Category ID confirmed by the user.
`country`	`string`	Yes	Amazon marketplace explicitly selected by the user, such as US, UK or DE. Do not assume a marketplace.
`cycleFilter`	`object`	Yes	For monthly, startDate is required and optional endDate must be in the same month. Alternatively, use period=last30days with cycle omitted or daily, and no dates.
`cycleFilter.cycle`	`"monthly" \| "daily"`	No	Aggregation cycle.
`cycleFilter.endDate`	`string`	No	End date, YYYY-MM-DD.
`cycleFilter.period`	`"last30days"`	No	Rolling period.
`cycleFilter.startDate`	`string`	No	Start date, YYYY-MM-DD.
`priceType`	`"allPrice" \| "lowPrice" \| "midPrice" \| "highPrice"`	No	All, low, mid or high price bands; default: allPrice.
`resourceId`	`string`	Yes	Available resource ID returned by the generation tool; reuse within the same task.

Parameter	Type	Required	Description
`categoryId`	`string`	Yes	Category ID confirmed by the user.
`country`	`string`	Yes	Amazon marketplace explicitly selected by the user, such as US, UK or DE. Do not assume a marketplace.
`cycleFilter`	`object`	Yes	One calendar month with cycle=monthly and both startDate/endDate, or period=last30days without dates.
`cycleFilter.cycle`	`"monthly" \| "daily"`	No	Aggregation cycle.
`cycleFilter.endDate`	`string`	No	End date, YYYY-MM-DD.
`cycleFilter.period`	`"last30days"`	No	Rolling period.
`cycleFilter.startDate`	`string`	No	Start date, YYYY-MM-DD.
`resourceId`	`string`	Yes	Available resource ID returned by the generation tool; reuse within the same task.

Documentation

5 tools

Keyword opportunities

Compare search volume, ABA rank, competition, bids, click share, conversion share, and trends.

Parameter	Type	Required	Description
`keywords`	`string[]`	Yes	List of keywords; up to 100 per call.
`country`	`string`	Yes	Amazon marketplace country code.

Field
`list[].searchTerm`
`list[].clickConversionRate`
`list[].competitiveDifficulty`
`list[].organicRotation`
`list[].abaReport.reportFromDate`
`list[].abaReport.reportToDate`
`list[].abaReport.searchFrequencyRank`
`list[].abaReport.weeklySearchVolume`
`list[].abaReport.topAsins[].asin`
`list[].abaReport.topAsins[].clickShare`
`list[].abaReport.topAsins[].conversionShare`
`list[].costPerClick.value`
`list[].costPerClick.minSuggestedBid`
`list[].costPerClick.maxSuggestedBid`
`total`

Parameter	Type	Required	Description
`keyword`	`string`	Yes	Keyword.
`country`	`string`	Yes	Amazon marketplace country code.
`page`	`number`	No	Page number; default: 1.
`page_size`	`number`	No	Page size, up to 10000. A size of 10000 supports page 1 only.
`sort_field`	`string`	No	Sort field.
`sort_order`	`"asc" \| "desc"`	No	Sort direction.

Field
`list[].country`
`list[].asin`
`list[].ranks[].position`
`list[].ranks[].totalRank`
`list[].ranks[].page`
`list[].ranks[].pageRank`
`list[].ranks[].rankTime`
`list[].trafficSummary.traffic.total`
`list[].trafficSummary.traffic.organic`
`list[].trafficSummary.traffic.advertising`
`list[].trafficSummary.traffic.totalGrowthRate`
`list[].trafficSummary.traffic.organicGrowthRate`
`list[].trafficSummary.traffic.advertisingGrowthRate`
`list[].trafficSummary.trafficAcquisitionRate.total`
`list[].trafficSummary.trafficAcquisitionRate.organic`
`list[].trafficSummary.trafficAcquisitionRate.advertising`
`list[].trafficSummary.trafficAcquisitionRate.totalGrowthRate`
`list[].trafficSummary.trafficAcquisitionRate.organicGrowthRate`
`list[].trafficSummary.trafficAcquisitionRate.advertisingGrowthRate`
`list[].trafficSummary.trafficRatio.total`
`list[].trafficSummary.trafficRatio.organic`
`list[].trafficSummary.trafficRatio.advertising`
`list[].asinInfo.amazonUrl`
`list[].asinInfo.asin`
`list[].asinInfo.country`
`list[].asinInfo.currency`
`list[].asinInfo.title`
`list[].asinInfo.picUrl`
`list[].asinInfo.price`
`list[].asinInfo.stars`
`list[].asinInfo.ratings`
`total`

Parameter	Type	Required	Description
`keywords`	`string[]`	Yes	List of keywords; up to 100 per call.
`start_week`	`string`	Yes	Any date in the starting week, YYYY-MM-DD; up to 52 calendar weeks.
`end_week`	`string`	Yes	Any date in the ending week, YYYY-MM-DD; up to 52 calendar weeks.
`country`	`string`	Yes	Amazon marketplace country code.

Field
`entities[].searchTerm`
`entities[].country`
`entities[].trends[].reportFromDate`
`entities[].trends[].reportToDate`
`entities[].trends[].weeklySearchVolume`
`entities[].trends[].searchFrequencyRank`
`entities[].trends[].topAsins[].asin`
`entities[].trends[].topAsins[].clickShare`
`entities[].trends[].topAsins[].conversionShare`
`dateRangeNotice`

Documentation

3 tools

Rank & traffic

Follow organic rank, sponsored rank, traffic share, price, reviews, and BSR across time.

Parameter	Type	Required	Description
`asin`	`string`	Yes	ASIN.
`keyword`	`string`	Yes	Keyword.
`start_date`	`string`	Yes	Start date, YYYY-MM-DD.
`end_date`	`string`	Yes	End date, YYYY-MM-DD.
`country`	`string`	Yes	Amazon marketplace country code.

Field
`asin`
`country`
`searchTerm`
`trends[].date`
`trends[].summaryTraffic.organic`
`trends[].summaryTraffic.advertising`
`trends[].positionTraffic.or`
`trends[].positionTraffic.sp`
`trends[].positionTraffic.sb`
`trends[].positionTraffic.sbv`
`trends[].positionTraffic.oor`
`trends[].positionTraffic.sor`
`trends[].positionTrafficAcquisitionRate.or`
`trends[].positionTrafficAcquisitionRate.sp`
`trends[].positionTrafficAcquisitionRate.sb`
`trends[].positionTrafficAcquisitionRate.sbv`
`trends[].positionTrafficAcquisitionRate.oor`
`trends[].positionTrafficAcquisitionRate.sor`
`dateRangeNotice`

Parameter	Type	Required	Description
`asin`	`string`	Yes	ASIN.
`keyword`	`string`	Yes	Keyword.
`start_date`	`string`	Yes	Start date, YYYY-MM-DD.
`end_date`	`string`	Yes	End date, YYYY-MM-DD.
`country`	`string`	Yes	Amazon marketplace country code.

Field
`asin`
`country`
`searchTerm`
`trends[].date`
`trends[].displayPositions[].displayPosition`
`trends[].displayPositions[].page`
`trends[].displayPositions[].pageRank`
`trends[].displayPositions[].totalRank`
`dateRangeNotice`

Parameter	Type	Required	Description
`asin`	`string`	Yes	ASIN.
`keyword`	`string`	Yes	Keyword.
`date`	`string`	Yes	Date, YYYY-MM-DD.
`country`	`string`	Yes	Amazon marketplace country code.

Field
`asin`
`country`
`searchTerm`
`trends[].date`
`trends[].displayPositions[].displayPosition`
`trends[].displayPositions[].page`
`trends[].displayPositions[].pageRank`
`trends[].displayPositions[].totalRank`
`dateRangeNotice`

Documentation

20 tools

ASIN performance

Review traffic, sales, price, reviews, BSR history, variations, and advertising changes.

Parameter	Type	Required	Description
`asins`	`string[]`	Yes	List of ASINs.
`country`	`string`	Yes	Amazon marketplace country code.

Field
`entities[].asin`
`entities[].country`
`entities[].organicSearchTermCount`
`entities[].advertisingSearchTermCount`
`entities[].organicTrafficScore`
`entities[].advertisingTrafficScore`
`entities[].totalTrafficScore`
`entities[].organicTrafficScoreGrowthRate`
`entities[].advertisingTrafficScoreGrowthRate`
`entities[].totalTrafficScoreGrowthRate`
`entities[].organicTrafficScoreRatio`
`entities[].advertisingTrafficScoreRatio`
`entities[].previous7DaysOrganicTrafficScore`
`entities[].previous7DaysAdvertisingTrafficScore`
`entities[].previous7DaysTotalTrafficScore`

Parameter	Type	Required	Description
`asins`	`string[]`	Yes	List of ASINs; up to 100 per call.
`country`	`string`	Yes	Amazon marketplace country code.

Field
`entities[].country`
`entities[].asin`
`entities[].amazonUrl`
`entities[].smallPicUrl`
`entities[].bigPicUrl`
`entities[].title`
`entities[].currency`
`entities[].price`
`entities[].stars`
`entities[].ratings`

Parameter	Type	Required	Description
`asin`	`string`	Yes	ASIN.
`country`	`string`	Yes	Amazon marketplace country code.
`page`	`number`	No	Page number; default: 1.
`page_size`	`number`	No	Page size, up to 10000. A size of 10000 supports page 1 only.
`sort_field`	`string`	No	Sort field.
`sort_order`	`"asc" \| "desc"`	No	Sort direction.

Field
`list[].country`
`list[].searchTerm`
`list[].ranks[].position`
`list[].ranks[].totalRank`
`list[].ranks[].page`
`list[].ranks[].pageRank`
`list[].ranks[].rankTime`
`list[].trafficSummary.traffic.total`
`list[].trafficSummary.traffic.organic`
`list[].trafficSummary.traffic.advertising`
`list[].trafficSummary.traffic.totalGrowthRate`
`list[].trafficSummary.traffic.organicGrowthRate`
`list[].trafficSummary.traffic.advertisingGrowthRate`
`list[].trafficSummary.trafficAcquisitionRate.total`
`list[].trafficSummary.trafficAcquisitionRate.organic`
`list[].trafficSummary.trafficAcquisitionRate.advertising`
`list[].trafficSummary.trafficAcquisitionRate.totalGrowthRate`
`list[].trafficSummary.trafficAcquisitionRate.organicGrowthRate`
`list[].trafficSummary.trafficAcquisitionRate.advertisingGrowthRate`
`searchTermCount[].type`
`searchTermCount[].count`
`total`

Parameter	Type	Required	Description
`asin`	`string`	Yes	ASIN.
`country`	`string`	Yes	Amazon marketplace country code.

Field
`country`
`asin`
`parentAsin`
`childAsins[]`
`variationDimensions[].dimension`
`variationDimensions[].options[]`
`variationDistribution[].asin`
`variationDistribution[].attributes[].dimension`
`variationDistribution[].attributes[].value`
`lastUpdatedTime`

Documentation

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01
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02
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03
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What is MCP?

MCP is a common standard that connects AI applications to external data and tools. Datrace uses MCP to provide Amazon market data to your AI assistant. Once connected, return to your assistant and ask questions in natural language.

More 4

ChatGPT

Create a custom connector

1Open Settings, then Connectors and Advanced settings.
2Choose Create and enter Datrace as the connector name.
3Paste the MCP Server URL below and save the connector.
4Select Connect and authorize Datrace via OAuth.

MCP Server URL

https://mcp.datrace.com/mcp

Decision-grade Amazon marketplace data.

Primary ASIN · Units

What this means

Amazon data at scale. Ready for your AI.

From market opportunity to ASIN performance.

Category insight

Keyword opportunities

Rank & traffic

ASIN performance

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